Vishaal S. Shah, CEO of Panache International, explained that over the years the world is becoming a smaller place, with global choices to meet consumer needs. “This makes for a myriad of options to choose from. Manufacturers and distributors are constantly faced with challenges, especially in terms of competitive pricing, as the world is far more aware of their right to choice, and much prefer a complete consumer experience in lieu to a simple one or two benefits of purchase. Thus one could have the best products, but with poor customer service support the product is of no value. Top notch customer service separates a great company from a good company.